Mobile eCommerce UX : The Race To Grab Users’ Attention Recent research has shown that 80%* of adults reach for their smartphone as their primary browsing device over tablets and laptops. If you think about it, it’s too not surprising as most of us keep our phone at arm’s length most of the time. We…
Get Online With Magento A letter from our UX specialist With over 20 years as a digital and print graphic designer under my belt and the ever-increasing shift from print to web being more evident, I started to study UX (User Experience) to enhance and develop my web design skills. Starting this journey of discovery…
The Psychology of E-Commerce: Why Three Heads are Better Than One If you conjure up an image of a living being with three brains, you’d probably think of a little green chap from Out-Of-Space. When in actual fact, each and every one of us has three brains or at least one organ with three distinct…
The Story of the Emotional Sell Buy my product, it’s the best! It has 3 waffle bangers and 6 outlet trailblazers. It’s the same as all the other waffle trailblazers, but ours is better! Followed by an emotionless picture that is accompanied by a bunch of bullet points along with a table showing the waffle…
Improving your Web Vitals What are ‘Web Vitals’? Essentially they are a set of metrics used to monitor your customer’s experience on your site. They are not designed for developers alone, merchants too can use Web Vitals to help identify new opportunities to create gains and improve the experience of their website. Web Vitals is…