eCommerce PPC Services.
As your dedicated ecommerce PPC agency, we will drive targeted traffic to your online store and maximise ROI through strategic paid advertising campaigns, also known as PPC, pay per click, paid search and paid media.
eCommerce PPC Management Services.
As your PPC marketing agency, we have the experience, knowledge, skills and tools to stay up to date with the latest ad strategies that drive sales through both search ads and social ads for ecommerce brands, big and small.
eCommerce PPC
Our ecommerce PPC services are designed to help online retailers reach their target audience efficiently. We create and manage high-performing campaigns on major platforms like Google Ads, Bing Ads and more. Our focus is on keyword optimisation, competitive analysis, and continuous monitoring to ensure your ads generate quality traffic and drive sales.
Google Ads.
At Deploy eCommerce, we’re dedicated to helping you refine and elevate your Google Ads strategy. Our comprehensive approach identifies gaps and opportunities, ensuring your campaigns are efficient, effective, and successful.
Our In-Depth Google Ads Audit: Our audit process starts by understanding your goals. We review performance trends, reorganise your ad campaigns, and analyse key metrics to ensure your ads perform at their best. We are in the business of improving your business!
Audience Targeting: Correctly segmenting your audience is crucial to the success of your Google Ads campaign. Our experts have years of experience mastering strategies for targeting specific audiences and demographics. We utilise Google Ads targeting tools to ensure your ads reach the right users in the right places, resulting in higher conversion rates and maximising your advertising investment.
Google Shopping Ads.
Google Shopping Ads are a rapidly evolving aspect of the Google Ads platform. Our continuous monitoring and data driven focus ensure your campaigns are always moving in the right direction. This approach has enabled us to achieve better performance than our clients competitors by constantly analysing data and optimising strategies for peak results.
As a PPC ecommerce agency, we optimise Google Shopping Ads through a comprehensive approach that ensures every aspect of your campaign is fine tuned for success.
Product Feed Management
We start with detailed product feed management, including high quality images, descriptive titles and descriptions, accurate product categories, and structured data.
Keyword Optimisation
Keyword analysis is essential, so we conduct thorough research to identify high performing search terms, integrating them into your product listings for enhanced visibility.
Bidding Strategies
Our bid management includes real-time monitoring, smart bidding, and segmentation to achieve optimal ad placement at cost-effective rates, maximising relevance and boosting conversion rates.
Monitoring
Continuous performance monitoring and detailed reporting keep you informed and allow for data-driven adjustments.
Feed Updates
We provide regular feed updates to reflect changes in inventory, prices, and promotions, ensuring your ads remain accurate and up-to-date.
Ad Copy
Compelling ad copy and visuals, combined with competitor analysis, help position your products effectively in the marketplace.
Facebook & Instagram Ads.
Hiring a Facebook ad agency for ecommerce ensures your Facebook and Instagram ad campaigns are managed by experts who understand the nuances of these platforms. Our team is skilled in strategic planning, setting up campaigns, creating custom audiences, and using advanced advertising strategies to increase ecommerce conversion rates and revenue.
With our expertise, you can focus on running your business while we handle the complexities of digital advertising.
Target Audience Segmentation
We start by precisely defining and segmenting your target audience. Using Facebook and Instagram’s advanced targeting options, we reach users based on demographics, interests, behaviours, and locations, ensuring your ads are seen by the most relevant users who are likely to engage and convert.
Compelling Ad Creative
Creating eye-catching and engaging ad content is crucial. Our team designs high quality visuals and writes persuasive ad copy that resonates with your audience. We tailor the creative elements to match the preferences and habits of users on Facebook and Instagram, ensuring your ads stand out in their feeds.
Focus on Your Core Business
To identify the most effective ad variations, we conduct A/B testing. This involves running multiple versions of your ads with different images, headlines, and CTAs (Call To Action). By analysing the performance of each variation, we can determine which elements drive the highest engagement and conversions, allowing us to optimise future campaigns.
Conversion Tracking
We implement robust conversion tracking to measure the effectiveness of your ads. By setting up Facebook Pixel and other tracking tools, we monitor user actions on your website, such as purchases, sign-ups, and page views. This data helps us understand which ads are driving results and where improvements can be made.
Custom and Lookalike Audiences
Using Custom Audiences, we retarget users who have previously interacted with your brand, increasing the likelihood of conversions. Additionally, we create Lookalike Audiences based on your existing customer data, allowing us to reach new users who share similar characteristics and behaviours with your best customers.
Budget Optimisation
Our team ensures that your ad spend is allocated efficiently. We regularly monitor campaign performance and adjust budgets based on which ads and audiences are delivering the best results. This dynamic approach helps maximise your ROI and prevent budget waste.
Dynamic Ads
For ecommerce businesses, Dynamic Ads are a powerful tool. We set up Dynamic Ads to automatically promote your entire product catalog, showing personalised product recommendations to users based on their browsing behaviour. This personalised approach significantly increases the chances of conversion.
Ad Placement Optimisation
We optimise ad placements across Facebook and Instagram, including feeds, stories, and in-stream videos. By analysing performance data, we determine which placements generate the best engagement and adjust our strategy accordingly.
Ad Placement Optimisation
Continuous monitoring and analysis are key to successful ad campaigns. We track key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to evaluate campaign performance. Regular reports keep you informed about progress and insights.
PPC for eCommerce.
For ecommerce brands looking to reach their target audience across several networks, including social platforms like Facebook and Instagram, and search engines like Google, Bing, and Yahoo, PPC advertising can expose your business to a large number of targeted consumers.
However, if not done correctly, you risk wasting your ad budget and reducing your return on investment.
Why Hire a PPC Agency?
With a PPC advertising agency, you can avoid wasting budget and time learning different platforms. Instead, drive targeted traffic, increase brand visibility, and boost sales more quickly compared to SEO, which can take time to build organic traffic.
As your ecommerce PPC agency, we are experts in our field and can handle the setup and continuous management of your PPC campaigns, freeing you to focus on other crucial duties. Alternatively, we can use a hybrid strategy, combining your talents with ours to maximise your PPC output.
Our PPC Advertising Process:
Goal Setting
We define clear, measurable goals for your PPC campaigns to align with your business objectives.
Keyword Strategy
Our team conducts thorough keyword research to identify high-performing keywords that will drive traffic and conversions.
Account Structure
Without the right account structure, you may miss opportunities and waste budget. We set up your PPC accounts for optimal performance, ensuring every ad spend is effectively utilised.
Conversion Tracking
Accurate conversion tracking is essential to know if your ads are actually working. We implement robust tracking systems to measure and analyse the performance of your campaigns.
Target Audiences
Without targeting relevant audiences, you are wasting your paid ads budget. We use advanced targeting techniques to reach the right users at the right time and tailor your ads to meet the needs and interests of your ideal customers.
Optimise Landing Pages
A well optimised landing page is crucial for converting clicks into customers. We refine your landing pages to ensure they deliver a seamless user experience.
Bidding Strategy
Our experts develop and manage effective bidding strategies to ensure your ads get the best placement for the best price.
Ad Creation
We create compelling, high-quality ads that capture attention and drive action.
Remarketing & Retargeting
We use remarketing and retargeting to re-engage past visitors with personalised ads, increasing conversions and maximising ROI.
Reporting
At Deploy, we provide our own analytics dashboard for each of our customers, allowing us to closely monitor your paid campaigns. We prioritise transparency, which is why our clients also have access to our reporting dashboards, enabling them to see how their campaigns are performing.