Services
Commerce Cloud, Magento 2, B2C, Data Migration, Custom Development, Support
About Golf Poser
Golfposer leads the way in online golf fashion retail. We worked with the team at GP to produce a feature-rich, an international market-leading experience for the fashion-aware golfer.
Golfposer epitomises what it is to be a market leader. Always driving towards the next level of customer experience, we were tasked with creating a new eCommerce store fitting that ambition. The result was a store that posted impressive stats right from launch and confirmed that customers loved the experience
Background
Golfposer had been enjoying a steady improvement in website performance and approached Deploy when it was time to push on to the next level and take advantage of the great work the Golfposer team had earned.
It was critical to focus on a golf fashion user experience that would demonstrate Golfposers’ deep knowledge and passion for the game, much like that of the customer. It was critical to creating a content-rich destination for golfers to learn about the latest fashion trends on the course and as a natural progression, be able to buy easily. And as Golfposer had worked hard to create a loyal customer base, it was important to ensure Golfposer could continue to earn that customer loyalty.
Due to this, migrating data would be an important part of any new site.
Process
We brainstormed with the Golfposer team on how to intersperse great content into the user experience, without distracting from the ultimate aim of driving the eCommerce metrics forward.
Features like ‘Player Profiles’ ‘Lookbook’ and an eMag, gave us the opportunity to house really informative and immersive content that fed directly into a seamless buying experience. We also created an outfit builder that enhanced the customer experience and gave a virtual changing room experience. We also incorporated a loyalty points program to really drive brand loyalty further.
We thoroughly reviewed the existing site structure and planned a data migration process that would allow the new site to seamlessly pick up from where the old site left off, albeit with a much-enhanced user experience. This minimised customer account disruption and saw customers pick up from where they left off.
Our Results
Since its launch, the site has gone from strength to strength smashing performance targets leading to tremendous growth for the Golfposer brand and recognition as the true market leader in golf fashion.
Golfposer has worked with Deploy for a number of years with a constant evolution of the user experience, constantly pushing the boundaries in their field.
Revenue
Order Value